LightPillar (also known as LightPillarAds) (“we,” “our,” or “us”) operates a digital advertising platform based in Nova Scotia, Canada. We provide dynamic advertising services— including digital taxi top displays, social media marketing, and other related solutions—to our customers, partners, and stakeholders. This Privacy Policy explains how we collect, use, share, and protect information across our website, applications, and other services (collectively, the “Services”). By using our Services, you agree to the practices described herein.
1. Information We Collect
Information Provided to Us:
- Registration and Profile Information: When you register to advertise or join our driver network, we may collect your full name, company name, work email address, phone number, physical address, driver’s license and vehicle details (if applicable), and any other information you voluntarily provide.
- Payment Information: For advertising or driver-related transactions, we collect payment details (e.g., credit card numbers or banking information) solely for processing payments.
- Communications: If you contact us via email, phone, or through our website’s contact forms, we may record your name, contact details, and the contents of your messages.
Automatically Collected Information:
- Usage Data: We gather data about how you interact with our Services, including IP address, browser type, device type, pages visited, and duration of visits.
- Cookies and Tracking Technologies: We use cookies and similar technologies to enhance your experience, monitor trends, administer the website, and gather demographic information. You may control cookie settings through your browser.
- Device and Log Information: Information such as your device’s operating system, unique device identifiers, and log data is automatically collected.
- Location Data: With your permission, we may collect location data (e.g., GPS coordinates) from devices using our Services to better provide location-based advertising insights.
Information from Third Parties: We may receive additional data from trusted third-party sources—such as analytics providers and background checks for driver applicants—in accordance with applicable laws.
2. How We Use Your Information
- Provide, maintain, and improve our Services.
- Process transactions and manage your account.
- Communicate with you about our Services, including sending updates, marketing communications, and customer support messages.
- Analyze usage trends and enhance our advertising solutions.
- Serve relevant advertising and content based on your interests.
- Comply with legal obligations and enforce our Terms and Conditions.
3. How We Share Your Information
- Service Providers: Third-party vendors who perform functions on our behalf (such as payment processing, data analytics, hosting, and customer support). These partners are contractually obligated to maintain the confidentiality of your information.
- Business Partners: In connection with joint marketing efforts or to deliver our Services, we may share aggregate or anonymized data with our partners.
- Legal and Regulatory Requirements: If required by law or legal process, we may disclose your information to authorities or in connection with litigation.
- Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction, subject to confidentiality safeguards.
4. Security and Data Retention
We employ commercially reasonable measures designed to protect the personal information we collect. However, due to the inherent risks of electronic data transmission and storage, you acknowledge and agree that:
- No Absolute Security: Despite our efforts, we cannot guarantee the security or privacy of your information. LightPillar/LightPillarAds shall not be held liable for any unauthorized access, disclosure, or alteration of your information.
- Limitation of Liability: In no event will LightPillar/LightPillarAds be responsible or liable for any damages arising from security breaches or data loss.
- Data Retention: We will retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy and to comply with applicable law.
5. Your Rights and Choices
Under applicable Canadian and Nova Scotian laws, you may have certain rights regarding your personal information, including:
- Access and Correction: Requesting access to or correction of your personal data.
- Deletion: Requesting deletion of your personal data, subject to legal and operational constraints.
- Opt-Out: Choosing not to receive promotional communications from us. Even if you opt out, we may still send you essential service-related notifications.
- Data Portability: Requesting a copy of your data in a commonly used, machine-readable format.
To exercise any of these rights, please contact us at the email address provided below.
6. Third-Party Links and Services
Our Services may contain links to third-party websites or services that are not operated by us. Please note that this Privacy Policy does not apply to the practices of those third parties. We encourage you to review the privacy policies of any sites you visit.
7. Children’s Privacy
Our Services are not directed at individuals under the age of 13. We do not knowingly collect personal information from children. If you believe that we have inadvertently collected personal data from a child, please contact us immediately so we can take appropriate action.
8. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. When we make material changes, we will update the Effective Date and post the revised policy on our website. Your continued use of our Services after any modifications indicates your acceptance of the updated Privacy Policy.
9. Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
- Email: contact@lightpillarads.com
- Phone: +1 902 403 0576
Disclaimer
By using our Services, you acknowledge that you have read and understood this Privacy Policy. You agree that LightPillar/LightPillarAds is not responsible for any security breaches or unauthorized access to your information, and you use our Services at your own risk. This policy is provided for informational purposes only and does not constitute legal advice.