In today’s Halifax marketplace—where more than 492,000 residents and growing demand for fresh, local experiences collide—capturing street‑level attention is no longer optional; it’s essential. According to The Best Halifax, Halifax’s population continues to grow, making it a competitive and dynamic market for local brands. Digital Out‑of‑Home (DOOH) advertising is projected to soar to USD11.22billion in North America by 2025, driven by its agility, targeting precision, and superior engagement compared to static formats, according to Data Bridge Market Research and the Out of Home Advertising Association of America.

Car‑top and taxi‑top displays deliver 66% more engagement than static ads, yield recall rates on par with television, and cost up to 30% less per impression than traditional street furniture, according to Vistar Media and Sepine. At LightPillarAds, we blend expert media creation with mobile OOH solutions — car‑top screens, in‑car displays, vehicle wraps, and coordinated “swarm” campaigns — to give Halifax businesses measurable, high‑impact visibility that converts.

The Rise of DOOH & Why Mobility Wins

Explosive Growth & Superior Recall

Market Momentum: North America’s DOOH market grew 7.5% in 2024, accounting for 34% of total OOH spend and hitting USD7.63billion. This shift away from static billboards toward mobile, digital displays highlights the need for real-time, responsive advertising formats. According to Grand View Research, Canada is one of the fastest-growing DOOH markets in the world.
Higher Engagement: Digital formats featuring video and animation drive up to 66% higher engagement than static ads. Vistar Media shows that attention spans are longer and interaction rates are higher for motion-based displays.
Unbeatable Recall: 82% of adults recall DOOH ads after viewing, vastly outperforming mobile and social ads. According to a Vistar Media study, DOOH ads achieve higher brand memory and message retention rates than any digital screen format.

Why Car-Tops & Taxi-Tops Excel

Always in Motion: Our screens continuously move through Halifax’s busiest zones — Spring Garden, Barrington, Quinpool, Bedford Highway — delivering repeated, high-frequency impressions that build brand familiarity and trust.
Real‑Time Flexibility: Want to promote a lunch special before noon and switch to dinner discounts by 4 p.m.? Our cloud-based software enables live creative swaps within hours — no reprints, no delays. According to Total Truck Branding, this real-time ability helps local businesses react to trends instantly.
Cost Efficiency: At just $170/month per vehicle, our solution delivers premium street visibility at CPMs 30% lower than static alternatives. This makes LightPillarAds one of Halifax’s most cost-effective OOH options, backed by Sepine.
Enhanced Targeting: We use GPS, time-of-day scheduling, and weather-based triggers to deliver the right message at the right moment. Broadsign confirms that targeted DOOH delivers higher ROI and more relevant viewer engagement.

Why We're Better Than Billboards, Transit & Social Media

Agility Over Rigidity: Traditional billboard contracts often require 6–12 month commitments and come with design and printing costs. In contrast, LightPillarAds offers same-week deployment and unlimited creative swaps.
Visibility vs. Noise: Transit interiors compete with visual clutter, while car-top screens operate in open urban vistas. According to Ekaa, mobile screens attract more attention in city environments because of their contrast and novelty.
Tangible Engagement: Unlike social media ads that are often skipped or ad-blocked, DOOH ads are physically present in the real world. A study by the OAAA found that 82% of viewers recall DOOH ads compared to 46% for mobile.
Scalable Impact: Vehicle wraps alone can generate up to 70,000 impressions per day. A Wrapmate report notes that brand recognition jumps by 15x when businesses use mobile fleet advertising.

Why I Founded LightPillarAds

Before starting LightPillarAds, I spent years behind the camera, helping brands craft compelling video stories and animated content. I saw firsthand how much effort businesses poured into media creation — only for their work to vanish into the endless scroll of social media or get buried under competing digital noise.

That frustration hit home. I watched incredible Halifax-based brands invest in ads that were barely seen — locked into billboard contracts that didn’t generate foot traffic or spending money on social media ads that delivered empty clicks. I realized what they needed wasn’t just great creative; they needed visibility that lives on the streets.

That’s why I built LightPillarAds: to give small and mid-sized businesses access to big-brand presence without big-brand budgets. We merge powerful creative with cutting-edge DOOH formats — screens that move, displays that engage, campaigns that scale.

And because I know how hard it is to juggle everything as a business owner, we include free media creation — copywriting, design, and animations — in select campaign packages. When you partner with us, you're not just buying ad space. You're getting a full creative + media team dedicated to helping your brand be seen and remembered.

Real Halifax Success Stories

Bismillah Butchery & Deli: We brought humor and cultural connection to their campaign — “Meat So Cheap, It’s Halal-arious.” The car-top campaign quickly made them recognizable, driving a 25% increase in foot traffic in just weeks.
Lahore Fusion: Focused on promoting their Karahi dinner special, our car-top ads placed across targeted zones helped increase evening dine-in reservations by 40%. It was all about timing and visibility — right when customers were hungry and deciding where to eat.

Our Full Suite of Services

Car-Top & Taxi-Top Digital Displays: Our high-contrast LED screens deliver your message dynamically as they move through Halifax’s busiest intersections — ideal for maximum visibility and retention.
Swarm Advertising: Coordinate a fleet of branded vehicles for strategic routes during high-traffic events like Canada Day, Pride, and university orientations. This high-volume presence creates viral-level visibility and instant brand recall.
In-Car Displays: Tablets inside rideshare and taxi vehicles allow you to connect with passengers directly via video, special offers, and QR codes. These in-vehicle touchpoints drive actions like downloads and lead submissions.
Vehicle Wraps: Durable and striking, our wraps generate up to 600 impressions per mile. According to Total Truck Branding, wraps also have the highest long-term visibility of any OOH format.
Free Media Creation: We include copywriting, graphic design, and animation in many of our service tiers so you can go live with compelling content — without the added cost or creative guesswork.
Footfall Attribution & Offline Conversion Tracking: Using advanced location analytics, we track how your digital campaigns translate into real-world visits. Understand the true impact of your ad spend by measuring walk-ins with real-time, data-backed precision.
Free Media Creation: We include copywriting, graphic design, and animation in many of our service tiers so you can go live with compelling content—without the added cost or creative guesswork.
SEO & Social Media Strategy Services: Beyond DOOH, we help amplify your presence online through proven SEO tactics and custom social media strategies—designed to convert visibility into long-term growth.

Want to Launch Your Own Campaign?

We help Halifax brands rise above the noise — literally.

✅ Flexible pricing.

✅ Fast turnarounds.

✅ Free design.

✅ Powerful visibility.

Contact contact@lightpillarads.com or +1(902)4030576 for your free consultation. Let’s light up your brand.

This One Shift in Advertising Is Transforming Halifax Businesses